Welcome to Ruby Advisory’s insightful blog on all things bookkeeping, small business and holistic balance.
Hello fellow business owners and curious minds! I’m Toni Johnson, a passionate bookkeeper based in Trigg, a northern beach suburb of Perth, Western Australia. I’m on a mission to make financial jargon a breeze, small business success a reality and holistic wellbeing a priority.
I believe that a successful business is more than just numbers on a spreadsheet—it’s about nurturing every facet of the business owner’s journey. Drawing on my strong interest and current studies and training in Cognitive Behavioural Therapy (CBT), Neuro-Linguistic Programming (NLP) and mindfulness coaching, I understand the power of mindset, behaviour and presence in achieving business success, so I not only provide practical financial guidance but also delve into strategies for overcoming limiting beliefs, fostering resilience, and maximising productivity.
I’m also here to remind you of the beauty of life outside the office walls—whether it’s embracing nature’s tranquility, embarking on a road trip adventure, or simply taking a moment to breathe in the fresh air.
As you can see, in this little corner of the internet it’s not all business talk.
That’s why my blog is a vibrant tapestry of topics, covering everything from Workplace Culture (celebrating the heart of your business) to Smart Biz Moves (charting your path to success), Smooth Sailing (mastering daily operations), Financial Mastery (unlocking the power of numbers), Customer Connections (building lasting relationships), Business Beacon (offering insights and trends), Dream Big (fuelling personal growth), Balanced Boss Life (finding harmony in work and life), and Book Reviews (offering inspiration and insights).
So, what’s in store for you?
- Clear, concise insights into bookkeeping fundamentals
- Proven strategies for achieving financial success in your small business
- Practical tips and tricks to optimise your Xero experience
- Stay informed about the everchanging landscape of compliance
- Discover the symbiotic relationship between financial wellbeing, personal wellness, mindset and mindfulness
As you embark on this journey with me, I hope you find inspiration, guidance and a renewed sense of purpose.
May your dreams be your compass, growth your constant companion, self-belief your inner light, mindfulness your guide, and balance your true north.
Thank you for joining me on this adventure.
Warmest regards
Toni
Founder, Ruby Advisory
(and lifelong learner)
